Switching to cruelty-free skincare products and make-up - How do I do that the right way?


As you do more research, open your eyes and your mind to the truth, you realise how many of the products in your bathroom drawers were actually tested on animals before landing on the store shelves. Bunnies, cats and other of our furry (some less furry, or even bold) friends are not asked kindly for their permission to use them for experiments, you know, just to make sure the "NEW Double XXL Super Volume Crazy Length Hyper Sexy Lash Mascara" won't cause any unpleasantries to your face. It's basically dirty work delegation. Someone else is bearing the cost, and we get the benefits. Sounds a little unfair, don't you think? The time has come. You've decided to no longer purchase from brands that test on animals. How do you know which ones are cruelty-free and not? What do you do with the products you had already bought before deciding to not support brands that test on animals? How do you make a meaningful impact on the industry?

1. Research cosmetics and skincare brands. Which brands test on animals and which brands don't?

Beware of the statements some beauty and skincare companies make in order to "quiet down" the potential customer. Creative writing is not only for poets and romantics of this world. It comes very handy in business too. To make sure you are purchasing from a cruelty-free company, follow these steps:

  • Look for the Leaping Bunny Logo when shopping for a product. If this beauty or skincare brand doesn't test on animals, the logo will be stated on the official website, on the packaging or their advertising
  • Browse this online list of cruelty-free companies. Not all brands that are cruelty-free are certified with a logo. This is because they are currently in the process of getting one or haven't applied for one yet
  • Contact brands and ask about their animal testing policies to be sure
  • If a brand sells in China (animal tests are mandatory), they are not cruelty-free
  • Follow The Fresh Issue to stay updated on skincare and makeup brands that are cruelty-free AND actually good for your skin and the environment!

2. Don't throw stuff away!

You have seen the results of animal testing, you have read what kind of damage and pain they cause to animals and you are angry. You are not okay with the fact that the ingredients of your shaving cream, shampoo or lipstick were hurting innocent creatures. And you want to toss it right out!

But wait!

You had already purchased the product. The money is in their pocket. The stock has been decreased and that is all that that company will see. Throwing away something that can still be used for a couple of weeks/months should not end in the trash because of overwhelming feelings. It doesn't make a statement, it creates more waste. Because in the end, you will end up buying more than necessary.

3. Make a statement, make a positive impact!

First of all: high five! Caring is sexy and choosing for cruelty-free is that. Now that you have used up all of the old products, it's time to shop. And this is a crucial point: not repurchasing the product of the brand that is not cruelty-free. Today is the day you are letting know the brand that tests on animals that you are no longer interested in their product. That is a statement.

Buying from a company that has been innovative in their product safety measures and is thus animal-friendly. That is a statement. 

You love the product? Great! Tell about it to your family and friends so maybe they will also switch to cruelty-free products. And then tweet about it. Instagram it. Lay it out on your Facebook wall. Show off the amazing result and inspire people in your circle. That is a statement. That is positive impact!