Integrity. Honesty. Two most sought-after qualities in a friend, in a partner, in a story. But also in the brands we daily encounter through their ads on tv,  30 second commercials on youtube, tempting banners on our favorite blogs and one liner posters in glossy magazines. All of them trying, in their own way, to convince us they are a better choice than the next one. But how many are actually transparent and honest about what they do and how they do it? I don't know the exact number, but I will take a wild guess: 0,0000314%? Let's just say it's as rare as the solar eclipse.A few months ago I did some research, watched documentaries and educated myself about what goes on behind the scenes of the most popular and iconic brands of this world. Not pretty. Not cool. Not worth it. I made sure everybody in my family was up-to-date and informed. And because we are all big nature and animal lovers, we decided to become more conscious about what we purchase. My mother, very dedicated, started browsing around and came across something new, something good:

ILIA Beauty - young, fresh, cruelty-free, sustainable, certified organic ànd fashionable! (Can you tell that I'm a fan?). After I tried some all of the products she bought (because that's what daughters do) I was convinced that it's worth the price and that I want it, like now! It's winter and I'm in my natural state of pale. No need to calculate, no need to test. My shade is the lightest available! TFI ILIA BEAUTY

1. Sheer Vivid Tinted Moisturizer SPF 20

After it has taken its time to work itself into your skin, you get that barely there feel. Not only does it provide you with light to medium coverage, it actually makes your skin look better after you've removed the product. Soothes, hydrates and protects. Sounds like a winning combo to me!

Star Ingredients: Aloe Vera, White Tea and Rosemary Extracts, Rosehip Oil. Natural Sunscreen: Zinc oxide and Titanium dioxide.

2. Vivid concealer

A concealer filled with powerful ingredients: aloe vera (healing), coconut oil (hydrating), arnica and green tea extracts (calm). Once the ILIA Tinted Moisturizer has worked itself into the skin, a small layer of concealer where needed will finish the look. Simply tap it gently onto the surface with your ring finger or a beauty blender. Et voila, the base is done!