Last week I tried to do something very cool and useful for my startup business. And failed right away. I guess you just have try and try until you've pushed yourself so far that you go through with it.
100% Natural Fiber and Organic Cotton Basics Made in California
Good sustainable and ethical fashion brands are not easy to identify. I'm not talking about sustainability-oriented fashion brands not disclosing it on their online store. I'm not talking about ethical brands not talking about it on their social media accounts.
The current state of the fashion industry is not looking good. And one of the biggest issues is overproduction. Competition, ability to produce in far off counties where regulations are poor, growing population. Growing hunger for new and cheap. All that leads to overproduction. You may call it an 'oversimplified version of the truth'. I call it 'skipping all the BS and hitting the core of the issue'.
Q: So what can we do? What should we do?
A: Buy less, choose well. It's that simple. Or isn't it?
Sustainability starts with quality. Good quality means durability. Durability means a garment will go a long way, and enjoy its space in your closet for a good amount of years. Or, eventually someone elses'. But how do you identify a high-quality piece? Where is it written on the label?
A fashion brand calling itself 'sustainable', 'ethical', 'eco-friendly' cannot automatically guarantee good quality, and thus durability. A fashion brand not disclosing much about its sustainability practices isn't automatically bad.
It's impossible to provide one with a 100% accurate check list of what a good quality piece must include. A 'sustainability oriented'-consumer shall and will go through a learning curve. Yes, loves, just like with everything else in life: there is no short-cut to success! There's no short-cut to becoming an ethical/sustainable/uber-smart eco-savvy consumer. It will take time. It will take a few wrong purchases. It will take a few different approaches to become it.
In this weeks' 'Sustainable Fashion Talk' I'm sharing my mistakes and succeses when purchasing good basics. And also discussing cotton and Tencel.
This week I visited a package free store in Antwerp, Belgium. A local store that sells organic food and is also a small café! It's always an exciting moment to find businesses that take environment into consideration. I'm talking about "Lara Kookt Voor U". Tiny, but oh so cosy!
Also I've ordered a few sustainable fashion items, from Net-A-Porter and Rêve En Vert. Both packages arrive tomorrow! For my next 'Sustainable Fashion Talk' I'll make a review of a few items I purchased as this year, as a conscious consumer. It will be a comparison between ASOS (fast fashion brand), Reformation (sustainable fast fashion brand) and the t-shirt I bought at Rêve En Vert (online store that features only sustainable fashion brands, like Matt&Nat and Mara Hoffman).
Cacao & Almond Power Balls
Good morning lovely humans! How are you feeling today? Ready to take on this life? Yes, you can!
In my latest video I would to share with you a healthy, delicious recipe, that was inspired by Deliciously Ella. Because we didn't have all the exact ingredients, we changed it up a bit, and it turned out to be very tasty! Good stuff, good stuff. Here is what we used:
- 200gr organic almonds
- 2 giant tablespoons of raw, organic cacao powder
- 250gr organic dates
- 100gr dried bananas
- organic cacao butter (we forgot to measure it .. let's say 2 table spoons when liquid)
- 2 tablespoons of organic coco/almond paste
- pinch of salt
- extra: cocos flakes
First crush the almonds. Don't turn them into powder though! Then add dates, dried bananas, cacao powder, cacao butter and coco/almond paste. Blend until you see a sticky mass in your blender. Stop right there. And start rolling the balls! As an extra: dip them into the cocos flakes to add some texture. Put them in the fridge for 20min or so. And voilà! Enjoy your super, uber healthy snack!